I’m kind of almost over wondering why so many struggle with influencing and implementing change, and am more focused on the how of alternative approaches. I’m not on my own. For many organisations there is a negative shared experience of using existing approaches to change. A different way is required, because we now have all the ingredients for a new recipe.
They don’t teach business in communications programs and they don’t teach communications in business schools. So where do we find business-savvy communicators? Relevant communicators in today’s environment use their skills to support business outcomes differently. They need commercial acumen, consultative and diagnostic skills and the ability to increase their value to partners in real business terms. So how did I do this in a cost-cutting, high-communications-demand environment with a team that also needed to shift focus?