Zero to hero One of the largest, most complex and exciting challenges of my career took me overseas for almost a year. This $500m project was so epic; I’ll give you just the first 100 days. When faced with large, complex programs, many people don’t know where to start. I ‘cut to the chase’ by asking critical questions that speed design and implementation.
They don’t teach business in communications programs and they don’t teach communications in business schools. So where do we find business-savvy communicators? Relevant communicators in today’s environment use their skills to support business outcomes differently. They need commercial acumen, consultative and diagnostic skills and the ability to increase their value to partners in real business terms. So how did I do this in a cost-cutting, high-communications-demand environment with a team that also needed to shift focus?